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Showing posts with the label brand equity

To Certify or Not to Certify

What is a Certification? According to web definitions, certification is "t he act of certifying or bestowing a franchise on ". While on Wikipedia, you see it as " Professional certification, trade certification, or professional designation, often called simply certification or qualification, is a designation earned by a person to assure qualification to perform a job or task ." Today, there are myriads of certifications out there in the world cutting across various professions, trades and designations. So the next question which often intrigues an upcoming professional would such questions as : 'What certifications should I invest in?' or 'What certification is most relevant to me?' or 'What certification is most beneficial?' etc. I will make an attempt to answer the questions as follows. What certifications should I invest in? Yes, to seek a certification is a worthwhile investment and should be sought by any intelligent profe...