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To Certify or Not to Certify

What is a Certification? According to web definitions, certification is "t he act of certifying or bestowing a franchise on ". While on Wikipedia, you see it as " Professional certification, trade certification, or professional designation, often called simply certification or qualification, is a designation earned by a person to assure qualification to perform a job or task ." Today, there are myriads of certifications out there in the world cutting across various professions, trades and designations. So the next question which often intrigues an upcoming professional would such questions as : 'What certifications should I invest in?' or 'What certification is most relevant to me?' or 'What certification is most beneficial?' etc. I will make an attempt to answer the questions as follows. What certifications should I invest in? Yes, to seek a certification is a worthwhile investment and should be sought by any intelligent profe...

Group Lead, Marketing

Guinea Insurance Plc - Nigeria Job Description Develop the marketing channel (both federal and private sector) for the company by planning and executing the channel strategy Be responsible for development, implementation and management of sales team structures, especially for the private sector, including their performance management framework and reward & remuneration strategies Be responsible to plan and execute partner acquisition strategies and lead the business development and retention of key accounts/schemes Continued relationship development and management with both brokers and customers and driving the negotiation for pricing of each group account/scheme robust annual and 3-year rolling channel sales plan with effective budget forecasting Robust financial health of the Channel and meeting its profitability benchmarks and targets growth in business volumes whilst maintaining a profitable build of the portfolio Reduced dependence on the federal business within th...