JOB TITLE BRAND MANAGER, MACLEANS JOB PURPOSE/SCOPE Responsible for the initiation, planning, implementation, control and co-ordination of the volume driving and market share-gaining activities designed to sustain the assigned Brand as a veritable asset delivering outstanding value and enhancing profitability of the brand in line with Company’s overall profit and portfolio objectives Key Responsibilities -Conceptualize and develop strategic brand equity building effort priorities and annual brand plans -Follow through implementation of the brand plans to ensure attainment of business objectives -Work with sales management team to ensure realization of sales, distribution and profit objectives of the category -Identify the brand market research needs; to generate a bank of consumer and customer insight for brand activities. -Manage advertising agency to ensure strategic, efficient and effective media is bought -Charts plan on how to ensure that brands are ahead of the co...
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