JOB TITLE BRAND MANAGER, MACLEANS
JOB PURPOSE/SCOPE
Responsible for the
initiation, planning, implementation, control and co-ordination of the volume
driving and market share-gaining activities designed to sustain the assigned
Brand as a veritable asset delivering outstanding value and enhancing
profitability of the brand in line with Company’s overall profit and portfolio
objectives Key Responsibilities -Conceptualize and develop strategic brand
equity building effort priorities and annual brand plans -Follow through
implementation of the brand plans to ensure attainment of business objectives
-Work with sales management team to ensure realization of sales, distribution
and profit objectives of the category -Identify the brand market research needs;
to generate a bank of consumer and customer insight for brand activities.
-Manage advertising agency to ensure strategic, efficient and effective media is
bought -Charts plan on how to ensure that brands are ahead of the competition.
-With the sales team, come up with exciting and compelling sales promotions and
activations that help in entrenching our brands and drive business objectives.
-Work with GMS management team to ensure timely implementation of new products
-Manage demand forecast for the brand -Co-ordinate and champion all media and
media monitoring activities for the brand -Ensure strategic, efficient and
effective management of brand A & P to achieve annual objectives
QUALIFICATIONS, EXPERIENCE Applicants must possess a good first degree in Health
Sciences / commerce. S/he must have a 3-5 years experience managing brands
preferably from an FMCG company. Competencies -Sound communication skills
-Persuasive and negotiation skills -Organisational skills -Good analytical
skills -Good Project Management Skills
TO APPLY
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