Airtel Nigeria (Airtel Networks Limited), a pre-eminent telecommunications services provider, is actively seeking a highly skilled and results-driven individual for the position of Area Sales Manager - West Region. The company maintains its headquarters in Lagos, Nigeria’s economic capital, and is recognized as one of the top four mobile service providers by subscriber count, catering to a vast customer base with offerings that encompass 2G, 3G, and 4G wireless services, mobile commerce solutions, and comprehensive enterprise services.
💼 Job Details
|
Attribute |
Detail |
|
Job Title |
Area Sales Manager - West Region |
|
Job Identification |
633 |
|
Location |
Lagos |
|
Job Schedule |
Full time |
✨ About the Role
The core purpose of this role is to maximize revenue and
subscriber acquisition (both gross and net additions) opportunities within
an assigned territory. The Area Sales Manager achieves this through ensuring
optimal channel effectiveness (covering both wholesale and retail
segments), guaranteeing sufficient recharge availability, and diligently
executing planned sales, distribution, and marketing strategies.
🎯 Key Responsibilities
The Area Sales Manager is entrusted with a range of
strategic and operational duties, all aimed at driving market performance and
maintaining Airtel's competitive edge.
📈 Sales and Subscriber
Performance
- Recharge
Sales Target Achievement: The manager must ensure the adequate and
widespread availability of all recharge denominations across sub-Channel
Partner (CP) and retail touchpoints. They are responsible for guaranteeing
that channel partners distribute stock effectively to their networks of
sub-CPs and retailers to meet Electronic Recharge Card (ERC), Recharge
Voucher (RCV), and E-pin targets in specified ratios. The role requires
the constant identification of opportunities to drive activation and
recharge sales within the territory.
- Achieving
Share of Gross & Net Additions (SOGA & SONA): This involves
ensuring the comprehensive achievement of Gross Adds targets through
driving dedicated market initiatives in the assigned area. The manager
will deploy initiatives, including new site launches, to increase Gross
Adds (GAD) and ensure the activation of Quality GADs. Furthermore, the
development and implementation of activities designed to increase Net Adds
(SONA) in the area are crucial.
- Decrement
and Revenue Generation: The position requires the implementation of
customer-driven activities such as product launches and town storms within
the assigned area. The manager will drive voice and data business
performance by implementing revenue-generating activities and strategic
initiatives throughout the territory.
👥 Channel Management and
Compliance
- Direct
Team and Activity Management: The manager must effectively manage
direct activation teams and monitor the activation activities carried out
by Channel Partner buses.
- KYC
Optimization: The role demands Know Your Customer (KYC) optimization
at the trade level by ensuring the adequate and functional deployment of
KYC kits, with a specific focus on driving KYC inactivity to nil.
📣 Branding and
Distribution
- Channel
Branding and Visibility: The manager is responsible for ensuring
appropriate and effective outlet branding is executed across the
territory, maintaining the established "look of success." This
also involves the effective management of Point of Sale (POS) stock in the
warehouse to prevent damage, wastage, or obsolescence, and training Market
Developers on POS deployment in line with branding standards. Identifying
additional visibility opportunities for the Airtel brand is paramount.
- Distribution
Infrastructure: The manager is tasked with recruiting the appropriate
number of Retailers—including Retail Sales Officers (RSOs), Super Sales
Officers (SSOs), and Electronic Recharge Card Operators (ERCOs)—in
alignment with scientific distribution requirements. Maintaining a KYC
infrastructure ratio of 1 kit:3 SSOs is a key metric. Identifying and
recruiting suitable sub-channel partners for effective product
re-distribution, migrating other retailers to become one-stop-shop SSOs,
and maintaining the RSO(5):SSO(1) ratio are critical components.
- BTS
Management: Responsibilities include ensuring the constant elimination
of Call-Level Separation (CLS). The manager must develop subscriber
acquisition and other marketing initiatives to drive revenue in CLS site
locations and manage New Site Launch Plans and Distribution Preparedness.
They are also expected to effectively drive and manage target-driven
initiatives and projects.
🧠Industry Awareness
- Competition
Intelligence: The role requires the effective reporting of competitive
activities within the assigned territory and the implementation of
appropriate counter-initiatives. The manager must diligently track ongoing
market initiatives and address or escalate any unusual competitor activity
or sales support issues that may pose a threat to the business's
performance.
🎓 Qualifications and
Experience
📚 Educational
Qualifications
- A Bachelor’s
Degree in disciplines such as Social Sciences, Marketing, Business
Management, Engineering, or Computer Science is required.
- A Master’s
in Business Administration or Management will be considered an
advantage.
- A Project
Management qualification will also be viewed favorably.
🛠️ Relevant Experience
& Functional / Technical Skills
The successful candidate will possess a robust background
demonstrating the following:
- 4 -
7 years of commercial/business management experience.
- Proven
team leadership experience.
- A
strong orientation towards customer satisfaction.
- Exceptional
attention to detail and excellent oral and written communication
skills.
- Proficiency
in presentation skills.
- The
ability to maintain confidentiality at all times.
- Demonstrated
result orientation.
- Solid sales
knowledge.
- Experience
in product/service development and product/service management.
- Highly
developed interpersonal skills.
📧 How to Apply
Interested and qualified candidates are invited to submit their applications by following the link below
Application Deadline: November 1st, 2025; 12:59 AM.
Comments
Post a Comment