Ravenpay Limited is a distinguished FinTech leader committed to revolutionising financial accessibility across Africa. The company's core mission is to construct a robust financial ecosystem where every African is empowered with swift, dependable, and highly personalised financial tools. This commitment drives innovation and growth within the organisation.
📍 Job Details
- Job
Title: Digital Content Marketing Manager
- Location:
Lagos
- Employment
Type: Full-time
🎯 Job Overview
Ravenpay Limited is actively seeking a creative,
strategic, and meticulously detail-oriented Digital Content Marketing Manager
to take ownership of its entire content marketing portfolio.
The successful candidate will be tasked with the end-to-end
planning, creation, and distribution of valuable, highly relevant, and
consistent content. The primary objective is to strategically attract and
retain a clearly defined target audience, ultimately driving profitable
customer actions that align with the company's financial and brand growth
objectives. This role demands a holistic approach to content that integrates
brand narrative with data-driven performance.
🔑 Key Responsibilities
The Digital Content Marketing Manager will be responsible
for the following core areas:
Content Strategy & Planning
- Developing
and executing a comprehensive content strategy that is intrinsically
aligned with Ravenpay Limited's brand identity, audience segmentation, and
overarching marketing goals.
- Conducting
regular content audits and gap analyses to proactively identify
opportunities for new, high-impact content and the optimisation of
existing assets.
- Defining
quantifiable Content Key Performance Indicators (KPIs) and delivering
rigorous reporting on performance metrics on a consistent basis.
Content Creation & Management
- Managing
the entire content creation workflow, including initial ideation,
professional writing, meticulous editing, design coordination, and final
publishing across all platforms.
- Creating
and overseeing the production of a diverse range of marketing
collateral, which includes, but is not limited to: high-quality blog
posts, engaging newsletters, optimised social media updates, comprehensive
website copy, impactful case studies, compelling video scripts, and
authoritative white papers.
- Collaborating
cross-functionally with internal and external writers, designers, and
video producers to ensure a unified brand voice and consistent quality in
all published material.
SEO & Content Optimisation
- Optimising
all content assets for robust Search Engine Optimisation (SEO) and
enhanced readability, working closely with specialist SEO teams to
dramatically increase search engine visibility.
- Maintaining
up-to-date knowledge of relevant keyword trends and algorithmic
changes to proactively adjust content plans and ensure maximum relevance
and search ranking potential.
Audience & Market Insights
- Gaining
a deep understanding of the target audience's needs, motivations,
behaviours, and preferences through diligent market research and advanced
data analytics.
- Remaining
current on industry trends, FinTech developments, and competitor
content strategies to maintain Ravenpay Limited's content relevance,
competitive edge, and differentiation in the market.
Team & Workflow Management
- Managing
detailed content calendars to ensure the timely delivery of all assets
and perfect alignment with major marketing campaigns and product launch
schedules.
- Coordinating
extensively with the product, sales, and design teams to gather
essential insights, subject matter expertise, and content requirements.
- Supervising
and mentoring freelance writers, editors, or junior content creators,
as required, to scale the content operation effectively.
📈 Key Performance
Indicators (KPIs)
Performance in this role will be measured by the successful
achievement of the following results:
- Demonstrable
organic traffic growth to company web properties.
- Measurable
SEO ranking improvements for targeted keywords.
- Consistent
adherence to content production and publishing timelines.
- High content
engagement rates (including time on page, low bounce rate, and social
shares).
- Quantifiable
lead generation and conversion rates attributed directly to content
marketing efforts.
🤝 Qualifications and
Experience
Candidates should possess the necessary relevant
professional and academic qualifications for a senior marketing role.
- A
comprehensive working knowledge of SEO principles, major content
analytics tools (e.g., Google Analytics, SEMrush, Ahrefs), and
enterprise-level Content Management Systems (CMS) such as WordPress or
Webflow.
- Proven
experience in managing content for social media channels and email
marketing campaigns.
- 3
to 5 years of verified professional experience in senior content
marketing, editorial, or related strategic communication roles.
- Exceptional
professional writing, editing, and strategic storytelling skills with
a portfolio to match.
- Strong
project management and organisational skills with an emphasis on
efficient resource allocation and timely delivery.
📩 How to Apply
Interested and qualified candidates are invited to submit
their Curriculum Vitae (CV) to: careers@raven.africa (cc: marketing@getravenbank.com).
Applicants must use the specific title Digital Content
Marketing Manager as the subject of the email to ensure proper processing.
Note: Only candidates who are shortlisted for the
interview process will be contacted.
Application Deadline: 30th November, 2025.
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