Change.org is actively seeking a Global Social Strategy Lead, a highly creative, data-driven social media strategist who is deeply passionate about facilitating impactful, real-world change on a global scale. Change.org, which operates as the world’s foremost social impact and petition platform, is committed to elevating its comprehensive global social presence across 13 distinct international markets. This opportunity presents a unique chance for an expert to leverage their proficiency in generating viral content, conducting cross-cultural storytelling, and executing high-growth social strategies to empower millions of users mobilizing for critical causes.
With an expansive community of over 100 million users
worldwide and the launch of more than 40,000+ campaigns monthly,
Change.org provides individuals with the tools to create tangible impact,
ranging from highly localized community efforts to significant global
movements. The organization is driven by a deep commitment to social justice,
the exploration of innovative content formats, and global team collaboration.
This role is considered an ideal fit for a candidate energized by these
principles.
About the Role
Reporting directly to the Head of Social Growth, the Global
Social Strategy Lead will be responsible for a series of critical, high-impact
functions:
- Leading
the global creative direction and establishing the overarching social
strategy across the organization's numerous international markets.
- Serving
as the strategic editor-in-chief for all social content disseminated
globally.
- Mentoring
and guiding international social teams to ensure the production of
consistently high-impact, social-first campaigns.
- Developing
and implementing scalable resources, including playbooks, strategic
frameworks, toolkits, and sophisticated experimentation models.
- Driving
performance for short-form and viral video content across key
platforms, including but not limited to TikTok, Instagram, YouTube, and
X.
- Guiding
and establishing best practices for collaborations with influencers
and content creators worldwide.
- Conducting
rigorous platform analysis to inform strategic decisions regarding
platform investments, experimental initiatives, and overall scaling
efforts.
- Leading
a dedicated global Viral Video Lab designed to systematically uncover
the patterns and mechanics behind high-reaching social storytelling.
Change.org serves as the foundational home for
people-powered change, championing causes that range from campaigning against
war and famine (such as the mobilization efforts regarding Yemen) to supporting
racial justice movements and responses to global climate disasters. Victories
are achieved daily across the globe, and the Lead's role will be instrumental
in amplifying the stories that fuel continuous momentum and growth.
Key Success Outcomes (First 6 Months)
Demonstration of success in this position within the initial
six months will be defined by the following tangible achievements:
- ✅
The successful building and activation of a high-quality global social
strategy.
- ✅
The establishment of clear creative standards and repeatable viral
content formats.
- ✅
Becoming recognized as a trusted strategic advisor to social leads
across all 13 markets.
- ✅
The optimization of social tools, workflows, and platform investments.
- ✅
Successfully leading viral video experimentation and effectively
translating acquired insights into actionable strategies.
- ✅
Providing essential support to teams through the dissemination of best
practices for influencer activation.
Core Competencies and Target Experience
The ideal candidate possesses a robust combination of
leadership qualities and professional experience:
Core Competencies
Candidates who thrive in this environment typically exhibit:
- Bold
creative leadership and a compelling vision for global social content.
- Exceptional
cross-cultural collaboration skills for effective teamwork across
diverse international teams.
- Deep
platform expertise and acute awareness of emerging trends in the
social landscape.
- Proven
experience in social-first content design, with a strong emphasis
on video formats.
- Fluency
in utilizing AI tools for content ideation, production optimization,
and strategic analysis.
- Familiarity
with the influencer/creator ecosystem (considered a valuable
asset).
Target Experience
The most qualified candidate will present the following
professional background:
- 8+
years of professional experience in social strategy, content
leadership roles, or digital campaigning.
- Proven
creative direction experience specifically for social-first media
environments.
- A
demonstrable track record of achieving viral, high-impact storytelling
success.
- Experience
in building scalable frameworks and a history of successfully
mentoring creative teams.
- Hands-on
experience in rolling out new social tools and conducting experiments
with emerging AI technologies.
- Experience
operating within startup-style, fast-moving, and high-growth
environments (preferred).
Location, Compensation, and Organizational Values
Location & Working Hours
This is a full-time, remote position. The
organization expresses a strong preference for candidates who are
geographically situated in the Eastern Time Zone (EST) to best support
collaborative communication across multiple time zones and regions.
Compensation & Benefits
Salary structures at Change.org are based on an equitable,
transparent pay scale determined by the cost of labor:
|
Region |
Annual Salary (USD/CAN) |
|
San Francisco / New York City |
$160,000 USD |
|
Austin, Boston, Los Angeles, Seattle, Washington D.C. |
$152,000 USD |
|
All other U.S. regions |
$136,000 USD |
|
Vancouver or Toronto |
C$150,000 CAN |
The Lead will also be provided with a robust benefits
package, which includes:
- Unlimited
Paid Time Off (PTO).
- A
minimum of 18 weeks of paid parental leave.
- Access
to mental and physical wellness perks.
- Full remote
work flexibility.
Diversity, Equity & Inclusion (DE&I)
Change.org maintains a deep commitment to Diversity, Equity,
and Inclusion. The organization celebrates all identities and upholds a culture
of transparency, including publishing salary scales. New employees benefit from
inclusive onboarding processes, access to affinity groups, and comprehensive
cross-difference training programs. All qualified applicants are actively
encouraged to apply, especially those who may not meet 100% of the outlined
requirements. Reasonable accommodations are available upon request.
Interview Process and Application
The interview process is structured to thoroughly evaluate
the candidate's strategic capabilities and cultural fit:
- Recruiter
Screen
- Hiring
Manager Interview
- Timed
Strategic Assessment
- Regional/Team
Interviews
- Executive
Interview
- Reference
Checks
Interested candidates are requested to submit their
application in English through the official listing.
👉 Apply Here
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