Jumia: Africa's Premier E-commerce Ecosystem
Jumia, Africa's leading internet group, has
established a substantial presence across the continent. With a workforce
exceeding 3,000 employees operating in more than 20 African nations, the group
has fostered monumental successes, including prominent platforms such as Jumia,
Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs, and Jumia
Services. The organization is steered by top-tier talent, representing a
dynamic fusion of local and international expertise. Jumia's vision and scale
are robustly supported by major global investors, including MTN, Millicom,
Rocket Internet, Axa, Orange, Goldman Sachs, and CdC.
Jumia is currently seeking a highly skilled professional to
join its team.
Job Title: Key Account Manager, Advertising
Location: Nigeria
Job type: Full Time
Role Description
The Key Account Manager, Advertising serves as the primary
liaison between Jumia’s most strategically important clients and its
internal operational teams. This pivotal role is directly responsible for driving
significant revenue growth by expertly managing and optimizing strategic
advertising campaigns. The individual in this position ensures client
satisfaction and campaign effectiveness are consistently maximized through
consultative partnership and rigorous performance analysis.
Core Responsibilities
The Key Account Manager's duties encompass a comprehensive
range of strategic and operational tasks:
- Client
Relationship Management: They serve as the central point of contact
for both internal Key Account Managers (KAMs) and external key clients
concerning all facets of Jumia Advertising Solutions (JAS). The manager is
expected to develop and nurture robust, enduring relationships with these
stakeholders to ensure a continuous, recurring, and expanding
advertising business.
- Performance
Analysis and Reporting: The manager will rigorously analyze campaign
data, providing actionable insights and strategic recommendations
designed to enhance campaign efficacy and elevate client satisfaction.
This includes the preparation of comprehensive campaign reports and
performance presentations for both clients and internal senior management.
- Revenue
Optimization: They are tasked with proactively identifying and
capitalizing on upselling and cross-selling opportunities within
the portfolio of existing key accounts to achieve maximal advertising
revenue.
- Industry
Expertise and Guidance: The role requires maintaining an up-to-date
knowledge base regarding the latest digital advertising trends,
platform advancements, and industry best practices, enabling the
delivery of authoritative strategic guidance to clients.
- Campaign
Strategy and Execution: The manager leads the end-to-end campaign
planning process for key accounts. This involves receiving detailed
briefs from KAMs or clients, formulating sophisticated campaign
strategies, and skilfully negotiating critical campaign terms and budgets.
- Cross-functional
Collaboration: Effective execution necessitates seamless collaboration
with various cross-functional teams, including Ad Operations, Creative
Services, Analytics, and Sales, to ensure all campaigns are planned,
launched, and reported on timely and effectively.
- Campaign
Optimization: The manager will drive superior campaign performance
by diligently monitoring and optimizing key performance indicators (KPIs)
through daily campaign management and regular strategic alignment sessions
with Ad Operations, KAMs, and clients.
Essential Qualifications and Experience
To be considered for this high-impact role, candidates must
demonstrate the following:
- Educational
Background: A Bachelor's Degree in Marketing, Advertising, Business,
Commerce, or a closely related quantitative field.
- Professional
Experience (Digital): A minimum of 4 years of specialized
experience in digital advertising, account management, or online
marketing roles.
- Advanced
Campaign Management: Between 6 and 8 years of proven experience
managing multi-channel online marketing campaigns, coupled with a deep,
practical understanding of marketing KPIs and campaign budget management.
- Analytical
Prowess: Possesses strong analytical capabilities, including the
ability to proficiently handle and synthesize large datasets from
diverse sources, effectively translating this data into clear,
decisive, and actionable business insights.
- Stakeholder
Management: Demonstrated excellence in relationship management, with
significant experience successfully navigating and collaborating with
multiple internal and external stakeholders and complex cross-functional
teams.
- E-commerce/Marketplace
Knowledge: Experience specifically within e-commerce or marketplace
advertising environments is considered a substantial advantage.
- Technical
Advertising Mastery: A deep, comprehensive understanding of digital
advertising platforms, various ad formats, and core performance metrics
(e.g., CPM, CPC, CTR, ROAS, etc.).
- Brand
Acumen: Sensitivity to Brand DNA and a clear understanding of
brand positioning within the competitive landscape.
- Tool
Proficiency: Proficiency in relevant data analysis and business
intelligence tools.
Application Process
Interested and suitably qualified candidates are invited to
submit their application through the dedicated portal.
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