💼 Marketing Officer at Union Bank of Nigeria

About Union Bank of Nigeria (UBN)

Union Bank of Nigeria ("UBN") stands as one of Nigeria's most enduring and respected financial institutions, tracing its origins back to its establishment in 1917. For nearly a century, UBN has been a driving force, offering a comprehensive and diverse portfolio of banking services. The bank caters to a broad spectrum of clients, including individuals, Small and Medium Enterprises (SMEs), commercial entities, and large corporate organizations.

UBN's commitment to growth and accessibility is underscored by its robust geographical network, which comprises over 300 service centres and more than 950 ATMs strategically distributed across Nigeria. This extensive presence ensures that the bank remains dedicated to its foundational mission: to help individuals, families, and businesses achieve their financial aspirations and grow within the Nigerian economy.

The Opportunity: Marketing Officer

Union Bank of Nigeria is currently seeking a highly motivated and skilled individual to fill the critical role of Marketing Officer.

Location: Lagos, Nigeria

Job Summary

The Marketing Officer is an essential position within Union Bank's commercial efforts. The incumbent will play a pivotal role in the visibility and adoption of the bank's diverse range of financial products and services. This role requires a blend of strategic planning, market analysis, and creative execution to effectively communicate the bank's value proposition to current and prospective customers.

Key Duties and Responsibilities

The successful candidate for the Marketing Officer position will be responsible for a variety of high-impact marketing and commercial activities:

• Strategic Campaign Development: Developing and executing comprehensive marketing strategies and targeted campaigns designed to attract and acquire new customers across various segments of the bank’s target market.
• Cross-Functional Collaboration: Collaborating effectively with various departments—such as Product Development, Sales, and Corporate Communications—to ensure seamless integration and alignment of all marketing initiatives with the bank’s broader strategic goals.
• Market Intelligence and Analysis: Conducting in-depth market research to identify emerging trends, competitive landscapes, and evolving customer needs. This analysis will inform the development of highly relevant and differentiated banking solutions.
• Promotional Event and Campaign Coordination: Coordinating and overseeing a range of promotional activities, including physical events, digital engagement across social media platforms, and targeted advertising campaigns, to maximize brand visibility and product awareness.

Required Qualifications and Competencies

To be considered for this crucial role, candidates must possess the following:

• Academic Background: A Bachelor’s Degree in Marketing, Business Administration, or a closely related field from a recognized institution.
• Innovation and Strategy: Demonstrated creativity and the ability to develop innovative, forward-thinking marketing strategies that can successfully differentiate the bank in a competitive financial landscape.
• Professional Experience (Advantageous): Prior professional experience in a marketing or sales capacity, particularly within the financial services sector, is considered a significant advantage.
• Core Skills: Exceptional communication skills, both written and verbal, superior presentation capabilities, and strong analytical acumen to interpret market data and measure campaign effectiveness.

How to Apply

Interested and qualified candidates who meet the above criteria are invited to submit their application. The candidate should forward their comprehensive Curriculum Vitae (CV) to the following email address: talents@unionbankng.com.

Crucially, the candidate must ensure that the subject line of the email precisely states the Job Title: "Marketing Officer".