Assistant Manager, Prepaid Acquisition

Airtel Nigeria - Lagos (Nigeria)


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Job Purpose
Responsible for:
a) Insights generation from analysis of customer usage and behavioral data to inform acquisition initiatives
b) Implementation of  customer driven  as well as Sales and Distribution channel led activities to achieve Airtel Nigeria’s prepaid Gross Additions s and REC targets
Key Responsibilities
Generation of robust insights to inform acquisition activities
Daily analysis of customer acquisition and usage data to  determine trends (zone wise/segment wise) that can impact the        rate/quality of gross additions
Analysis of market/competitor trends to anticipate and advise on impact of competitor activities on Airtel customer acquisitions
Effective and efficient liaison with the Sales & Distribution  verticals to deliver quality Gross Additions leading to growth in REC and Revenues
To identify the new segments for prepaid acquisition and therefore plan and implement the strategy to penetrate the same with leadership position.
To conduct consumer and trade research on periodic basis to identify new opportunities for acquisition.
To design/implement suitable consumer and trade schemes so as to acquire revenue-paying customers.
To analyse and identify channel partner ROI enhancement  opportunities.
To design and implement channel incentive program to achieve the desired REC net adds target.
To facilitate sales team to achieve the desired REC net adds  target through conceptualising and implementing suitable sales incentive programs
To plan and monitor acquisition cost.
Incremental Share of Net Additions
To identify the key strengths of competition and plan key tactics to get incremental share of net adds from competition
To coordinate handsets strategy to gain market share and  counter competition
Customer Delight measure in terms of Schemes and Promotions
Track and monitor the demand planning process to ensure sufficient SIM stock availability across the zones and ensure 30 day buffer stock at all times
Work closely with and design initiatives with the CSD team to ensure zero impact of  ongoing SIM registration requirement on gross adds targets

Reporting
Prepare  and consolidate  reports  and trackers on various prepaid  acquisition strategies to show trends, ROI  and impact to aid effective business  decisions
Revenue Enhancement
Effective liaison with technical, market planning and relevant zonal sales teams to ensure optimal BTS deployment, launch and utilization
Financial Dimensions
Achieve REC Net additions target
Achieve gross adds targets
Achieve Airtel share of gross adds aspirations
At least 2% Incremental Customer Market Share
Other Dimensions
Segment wise and BTS/Zone/Region wise planning and reporting
Periodic regional travel
Desired Skills & Experience

Bachelor’s degree in social sciences, management or any numerate discipline
An MBA is a must
3 years experience in an analytical and/or project management role
Previous experience in marketing or sales function in FMCG or telecoms environment will be an advantage
Proficiency in the use of Microsoft office suite – Word, Excel, PowerPoint
Behavioural Characteristics
Strong skills in data analysis and interpretation
Ability to draw inferences from limited/incomplete data
Ability to read, understand and extract valuable insights from Market research reports
Good reporting capabilities
Ability to work through cross functional teams
Ability to function under pressure.
Ability to organize and prioritize multiple tasks

Company Description

Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development. The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many "firsts" in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus.

A truly innovative company, Airtel has showed resilience, charting new paths in meeting the demands and needs of its esteemed stakeholders and enhancing distribution as well as providing affordable services to empower more nigerians.

In Nigeria, Airtel is working tirelessly to live up to an ambitious vision of being the most loved brand in the daily lives of Nigerians as it offers a superior brand experience and a portfolio of innovative products & services ranging from exciting voice solutions to inventive data packages and mobile broadband.
Additional Information

Posted:December 20, 2012Type: Full-time Experience: Associate Functions: Marketing  Industries: Telecommunications

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